We are Lianne & Debbie...two friends with similar likes, dislikes & habits, one of which is to catch up every Friday afternoon for a glass of our local Martinborough wine. It was on one of those afternoons late last summer ( I think we had two much to drink that day..) that '17blonde' was born.

The name came about with it being the year 2017 and we were finally going to do it, we had talked about it for so long and the two of us being blonde (yes blonde moment!)  It had a fun feel to it...

We both wear a lot of linen, we love it's charming casual qualities...breathable, cool & so comfortable in our hot Wairarapa summers. So we have set about sourcing good quality linen from Europe and have engaged a small local company of artisan seamstresses to produce our designs, we want clothes for the average nz women that could be worn daily, after all this is about clothing ourselves more than anything, We follow our own advice of no ironing..just cold wash, hang it, wear it & enjoy it.

Our plan is to start slow, talk to as many women as we can, find out what they are wanting from a favorite linen dress, tunic or pants.. learn from this and grow the range & brand so many gorgeous NZ women can love & cherish our pieces for years to come

We hope you like our first few designs and follow along on our exciting journey of self discovery, with lots of lessons to be learnt along the way, we are sure of that...

                                                                              Lianne & Deb x


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